. >> reporter: jordan zimmerman founded what has become the 14th largest ad agency in the country. he says retailers have plenty of time to launch holiday campaigns, which traditionally reach full speed around black friday. and by then, those election ads will be a memory. >> the advantage is most retailers are smart today and they realize, you're going to buy after the election because people are so spontaneous and so late in shopping that you want to have a bigger impact. >> reporter: but advertisers might actually be a little sorry to see this campaign season end. they point to studies that find regular commercials do better in an election because consumers get tired of all the attack ads. darren gersh, "n.b.r.," washington. >> susie: once those ad campaigns kick into high gear consumers may be ready to spend. as we mentioned earlier in the program, the latest data shows consumer ntiment in october is at its highest level in five years. one new product likely to be at the top of everyone's shopping list is the latest gadget from apple. apple reportedly plans to host an event on